GOAL 5: VISIBILITY AND BRAND

VISIBILITY AND BRAND: Strategically leverage the MUS brand and reputation to expand visibility and understanding of the school in selected markets and position the school for success in internal and external endeavors.

Objectives:
  1. Implement a comprehensive communications and marketing plan that tracks and measures impact and outcomes among internal and external audiences.
  2. Develop a comprehensive accountability plan and cultivate a unified and welcoming community with enhanced communication so that all families, students, faculty, and alumni feel valued and supported as contributors to the school.
  3. Promote MUS as THE Memphis school for boys that makes a deep impact in the community.
Performance Goal Statement: Satisfaction surveys among school constituencies (internal and external) consistently exceed expectations.

STEERING COMMITTEE

List of 4 items.

  • Co-Chairs

    Jim Barton ’85, Trustee/Parent
    Anne McWaters, English Instructor/Parent of Alumnus

  • Trustees

    Andy Cates ’89, Trustee/Parent
    Margaret McLean, Trustee/Parent of Alumnus
    Chris Sanders, Trustee/Parent of Alumnus
     

  • Faculty

    Lin Askew, Sue Hightower Hyde Chair of English/Parent of Alumni
    Grant Burke, Arts Department Chair
    Elizabeth Crosby, English Department Chair/Parent of Alumnus
    Zach Hansen, Director of College Counseling/Parent
    Jonathan Jones, Anne and Glenn A. Crosby Chair of Christian Ethics/History Department Chair/Parent
    Orlando McKay, History, P.E. Instructor/Parent/Parent of Alumnus
    Pete Sanders, Headmaster
    John Simi, Director of Technology
    Joe Tyler, Lower School Assistant Principal/Math Instructor
     

  • Students, Alumni, Parents

    J.D. Huber ’20
    Brandon Arrindell ’04
    Trey Moore ’14
    Saadia Omer, Parent

Overview

List of 5 items.

  • Introduction

    The new Strategic Plan for Memphis University School (MUS) was undertaken and completed during 2020 – a notably transformative year, not only for education but for the globe. The COVID-19 pandemic resulted in drastic changes in teaching and learning – with most schools going remote and virtual. 

    It was not simply a time of temporary adjustment. The deep and wide impact of the health crisis resulted in permanent adaptations worldwide, including the acceleration of online consumer behaviors, the injection of new public health practices, the stifling of the economy, the reexamination of such values as personal responsibility and social equity, and the institution of disruptive educational models – along with some “silver linings.”

    Throughout the year, the school remained strategically focused and prepared to face challenges. This time of adjustment coincided with the strategic plan process, providing an opportunity to examine how to continue – and build upon – our longstanding mission.
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  • Process

    The project officially launched on February 10, 2020, with a joint “visioning” session by the Board of Trustees and a project Steering Committee representative of various school constituencies.
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  • Vision

    Embracing excellence, innovation, tradition, and inclusivity, MUS produces leaders and citizens of character who are dedicated to service in our rapidly changing world.

  • Mission

    Memphis University School is a college-preparatory school dedicated to academic excellence, cultivation of service and leadership, and the development of well-rounded young men of strong moral character, consistent with the school’s Christian tradition.

  • Philosophy

    Memphis University School is committed to high standards of honor and integrity, academic performance, service, leadership, and athletics, and to the transmission of Judeo-Christian values.
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Reports

Memphis University School

6191 Park Avenue  |  Memphis, TN 38119  |  Main: (901) 260-1300